Founded in 1931, Sudocrem has long been a staple in British households and the brand is looking to reestablish their long-held market leadership with a bold new campaign to reinforce the product’s unique property – the ability to soothe. If a baby has nappy rash, Sudocrem soothes their bottoms; If a teenager has about of angry-looking spots Sudocrem soothes his face; If a little girl grazes her knee, Sudocrem is there to soothe the situation. In fact, Sudocrem was originally named ‘soothing cream’.
