A campaign for the Home Office to tackle Modern Slavery. Many people in the UK think slavery is a distant problem, something that only happens in the third-world countries. It's also something that only exists in the history books not in modern times, but slavery is more prevalent today than ever before. Modern Slavery is a superior beast coming in many different forms and it's happening right under our noses. This ad serves to highlight this and remind people that these issues aren't so distant and are in fact 'closer than you think'.
The campaign was selected by Best Ads on TV as best of the week and Campaign Live as the pick of the day. It was also featured in the Huffington Post, Times and Daily Mail. It was also reported that 50 victims of Modern Slavery came forward as a result of seeing this ad.
- British Arrows 2015, Best 30-second TV commercial, Finalist
- British Craft Arrows 2014, Shortlist
The campaign was selected by Best Ads on TV as best of the week and Campaign Live as the pick of the day. It was also featured in the Huffington Post, Times and Daily Mail. It was also reported that 50 victims of Modern Slavery came forward as a result of seeing this ad.
- British Arrows 2015, Best 30-second TV commercial, Finalist
- British Craft Arrows 2014, Shortlist
