The Tear Couture Look Book aimed to convince fashion & textiles CEOs to commit to safer practices around the handling & storage of sulphuric acid, widely used in their industrial processes. World-renowned photographer Rankin helped tell the story of acid attack survivor Patricia Lefranc in the familiar format of a seasonal fashion lookbook. And the world noticed.
Her story was heard the world over; 150+ pieces of press coverage across 30+ countries achieved 8 million+ views from a global audience of billions, alongside social media support from Nicole Scherzinger, Katie Piper and Tracey Emin.
