To help the Royal British Legion commemorate the anniversary of WWI, we launched a campaign to remember every one of the 1,117,077 fallen soldiers of the First World War. To drive people to the website, we created press and posters memorialising soldiers that shared their names with modern celebrities. The ads were picked up by the BBC, the Independent and even shared by the celebrities we memorialised. So far over 140,000 soldiers have been commemorated and 1.4 million pounds raised.
